Matthew Young has been in the moving business since 2008. MovingLetters.ai is the system he wished he had earlier: listing data, direct mail, cold email, partner pages, and AI follow-up built for movers who need booked jobs, not marketing theory.
Yes, the robot is still around.
First brand mascot · 2024. Now an emeritus.
Matt Young started iHaul iMove in 2008 and learned the moving business from the inside. He knew what the day looks like — the no-shows at 7 a.m., the customer who pushes the move at 8, the truck that won't turn over at 8:30. He also knew what most movers were doing for marketing: boosting the same Facebook post and praying.
So he tried something different. He pulled a list of homes about to go on the market in his area, sat down at his kitchen table, and wrote forty letters by hand. Real ink. Real signatures. Real envelopes. Mailed Monday.
By Friday the phone was ringing. The customers said the same thing every time: "I've never gotten a letter like this from a moving company before."
That was the test. The next question was how to make 40 letters scale to 4,000 without losing what made them work. The answer became MovingLetters.ai — robotic handwriting good enough that the recipients still think you sat at your kitchen table.
Every product starts with the same question: does it actually book a move for a mover this week? If not, we don't ship it.
Since 2008
Booked jobs
Matthew Young is a moving company owner turned AI and marketing founder. Around here, he goes by Matty Mailers because the whole thing started with one simple belief: the right message, sent at the right time, can change a mover's week.
Matt started iHaul iMove in 2008 and grew it into one of the most trusted moving brands in Colorado Springs. He learned the industry the real way: on the phones, around the trucks, inside the schedule, dealing with the expensive days when a crew is short, a customer pushes, or a lead source dries up right when payroll is due.
MovingLetters.ai came from that operator brain. Matt wanted a cleaner way to know which homeowners were entering the move-planning window, which realtors were worth building relationships with, and how to reach people before they were buried in quotes from every mover in town. So he started building the system himself.
The result is part data engine, part mail shop, part cold email machine, and part AI follow-up assistant. It combines daily listing data, homeowner intent signals, realtor outreach, handwritten-style letters, postcards, partner pages, and follow-up tools into one practical growth system for moving companies.
Personality-wise, Matty is the guy who will pick up the phone, get excited about your market, pull up the data, and start talking through angles before the meeting is supposed to begin. He is energetic, curious, a little obsessed with useful systems, and genuinely happiest when a mover says, "That actually booked."
He is not building marketing theory from a distance. He is field-testing what has worked inside a real moving company, improving it with technology, and packaging it for other movers who want more high-intent leads, stronger referral relationships, and a cleaner way to win locally.
A real moving company
Helpful, direct, high-energy operator calls
Help movers win before the move is obvious
"Good movers should not have to become data engineers, email deliverability experts, and direct mail operators just to keep the schedule full."
Matty Mailers
MovingLetters.ai is built by a hands-on team that blends strategy, sales, design, production, and client support. From the first idea to the final campaign, these are the people helping movers reach the market earlier, stay visible longer, and turn better timing into better growth.
Most moving-company marketing is a coin flip. ListingPro hands you the names of homes that just hit the market this morning. That's not better marketing — that's a different sport.
Every letter we ship feels handwritten because it is — just by a robot that holds a real pen. Recipients open them. Read them. Call back. That's not a marketing trick, that's craft applied at scale.
We don't optimize for impressions, clicks, or open rates. The only metric we count is the moves our clients book this week. If a feature doesn't help with that, we don't build it.
We'll pull the listings live for your zip codes and walk you through what the morning brief looks like in your market. 20 minutes, no slides. Just real homes about to move.
26 pages. Real plays from real campaigns. We'll send it to your inbox and you can read it on the train home. No upsell, no drip, no sales call.
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