The first comprehensive industry report on what actually works in mover marketing. Channel-by-channel CAC benchmarks. 200+ shops surveyed. The U-Haul, United Van Lines, and Atlas migration read. The play the top decile is running that nobody else has copied yet.
Built from 200+ operator surveys, three industry-data sources cited by name, and twelve months of attribution data from the MovingLetters network. The kind of report AMSA would publish if it covered marketing.
Paid search, paid social, mail, cold email, partner referrals — who's spending what, and what's working.
200+ shops, blended and per-channel cost per booked move. Where the top decile is paying less than half the median.
U-Haul Growth Index, United Van Lines mover study, Atlas. Where the 2026 inbound and outbound volume lands.
ANA/DMA 2025 data layered onto mover-specific list types. Letter vs. postcard vs. handwritten response rates.
Inbound-lead-per-active-partner data, RESPA-safe comp structures, and what the top operators pay (it isn't cash).
Premium tier margins, NTE quote close-rate lift, the discount discipline math.
Cost per booked move and gross-margin dollars per crew day. Everything else is decoration.
We hold this one until release. (It's the wedge.)
Before AMSA, before Moving.com, before any of the trade press has it. We send the report to the reservation list 48 hours ahead of public release. One email. The report. Nothing else.
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Release window: Q3 2026 · You'll get a calendar reminder a week before release.
26 pages. Real plays from real campaigns. We'll send it to your inbox and you can read it on the train home. No upsell, no drip, no sales call.
Single email · No spam · Unsubscribe in one click