Total listings per month
listings / month
Your mail mix
Adjust to build your perfect strategy. Mix must total 100%.
Close rate
Industry average: 40%
close rate on responses
Your projection
These estimates are conservative. Most operators see their first responses 90-120 days after the first mail batch lands. The math improves as the list quality compounds.
Where the defaults come from
These defaults are planning numbers, not guarantees. Adjust the calculator to match your market, offer, mail mix, and average move value.
Includes production, envelope, and first-class postage for the premium direct-mail tier.
Uses the 6x9 planning default. Smaller 4x6 postcards can start lower depending on volume and format.
A planning baseline for residential local and small long-distance moves. Premium or long-haul operators may see higher AOV.
A conservative planning assumption for handwritten letter campaigns.
A conservative planning assumption for postcard campaigns.
A planning benchmark used to estimate booked moves from campaign responses.
The flagship ListingPro plan covering a 50-mile radius with listing data, owner contact, realtor contact, unlimited ZIPs, and listings.
How to use the calculator
Test both extremes
Run the calculator once with 100% handwritten letters and once with 100% postcards to understand the upper and lower cost ranges.
Use your real shop mix
Most operators land somewhere between handwritten letters, new-listing postcards, and under-contract postcards. Adjust the sliders to match your actual play.
Treat it as a planning tool
The projection is not a guarantee. It helps you understand what volume, response rate, and average move value would need to look like for the campaign to make sense.
When the math looks right, check your market.
If the projection shows a number worth chasing, apply for access. We’ll help you see whether your market has enough listing activity to support the play.