Total listings per month
listings / month
Listings remaining after address validation and campaign filters.
1,050 pieces mail-ready
Your mail mix
Adjust to build your perfect strategy. Mix must total 100%.
Response and close rates
Start with realistic direct-mail ranges, then replace these defaults with your own campaign data.
Your projection
This is a planning model, not a performance promise. Use your actual mail-ready rate, response rates, close rate, and average move value whenever those numbers are available.
Where the defaults come from
These defaults are planning numbers, not guarantees. Adjust the calculator to match your market, offer, mail mix, and average move value.
Includes production, envelope, and first-class postage. Double-sided printing is $3.31 per letter.
Uses the 6x9 Plus planning default. Smaller 4x6 postcards remain the lower-price format.
A planning baseline for residential local and small long-distance moves. Premium or long-haul operators may see higher AOV.
The high end of the calculator's editable 0.5-3% planning range for targeted handwritten campaigns.
An editable planning baseline for targeted postcard campaigns. Replace it with your measured rate when available.
A planning benchmark used to estimate booked moves from campaign responses.
The flagship ListingPro plan covering a 50-mile radius with listing data, owner contact, realtor contact, unlimited ZIPs, and listings.
How to use the calculator
Test both extremes
Run the calculator once with 100% handwritten letters and once with 100% postcards to understand the upper and lower cost ranges.
Use your real shop mix
Most operators land somewhere between handwritten letters, new-listing postcards, and under-contract postcards. Adjust the sliders to match your actual play.
Treat it as a planning tool
The projection is not a guarantee. It helps you understand what volume, response rate, and average move value would need to look like for the campaign to make sense.
When the math looks right, check your market.
If the projection shows a number worth chasing, apply for access. We’ll help you see whether your market has enough listing activity to support the play.